Adventium Technology Relaunches Junction6 As OperatorHub With New Brand, New Management Team, New Investment & A New Focus Strategy For Tour Operators

Adventium, the technology of travel, today announced a major rebranding of Junction6 to OperatorHub, along with a new team and a new dedicated strategy focusing on boats, buses and adventure tour operators.

OperatorHub is the central hub for tour operators to manage all their online and offline reservations and operations. The launch of the new OperatorHub strategy, promises development releases every two weeks, bringing unprecedented feature development speed to market, giving operators in Australia and NZ what they need, quicker.

Since its acquisition by Imperium Tourism Holdings in July 2018, the new owners have put into place a new team strategy to propel the technology solution forward, including a new chief technology officer, director of operations and strategic partnerships, product manager, a senior onboarding specialist, and a development and account management team.

“We commenced a business transformation just after the acquisition in areas of development, connectivity, and customer onboarding,” said Selina Kelly, Director of Operations and Partnerships. “We now believe that we have the best team in the industry to support tour operators’ businesses. With the backing of Imperium, we have been able to incorporate additional support, development, marketing, financial investment and more focused strategies that will benefit our clients well into the future.”

Jordan Digby, Chief Technology Officer continued “from marketing, accounts, operations, manifesting, CRM, and reporting, the new OperatorHub is all tour operators need to centralise and automate their business. With data being so critical to business operations today, we have developed a system that is fully integrated, meaning that tour operators are able to tap into their data to access business insights and grow their business.”

The tours and activities market is worth over $150 billion globally, and is expected to increase to $183 billion in 2020 making it a huge market and one which has traditionally been underrepresented online. As the market becomes more focused on supporting online bookings before and in-trip, tour operators are seeking to partner with technology providers who can support their strategic direction now, but also assist them to enhance their own unique competitive differences.

“By rebranding we are signalling to the industry that we are bringing an improved solution to market, backed by a powerful new team and new strategies focusing specifically on the bus, boat and adventure operator market,” said Kelly. “This is where we see the most benefit from our solution as we have developed some really specific functionality for these operators.”

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